If you sell forklifts, fit shutters, build extensions, place candidates or quote on commercial contracts, your best leads probably don’t come through a web form. They come through the phone. And that creates a problem your reporting almost certainly isn’t solving. A form fill is easy to...
You open GA4, look at where your revenue came from, and there it sits. Direct. A third of your conversions, sometimes closer to half, credited to a channel that isn’t really a channel at all. Something feels off. And it should. Because that number is almost certainly wrong. The good news is...
A lot of businesses have no real idea which marketing is generating their revenue. Not because they aren’t tracking anything. But because the tracking they have gives them a fragmented, contradictory picture that raises more questions than it answers. Multi-touch attribution is the solution to that...
Attribution is one of the most important and most misunderstood concepts in modern marketing. At its core, it answers a question every business leader is asking: which marketing activities are actually generating revenue? Not clicks. Not impressions. Revenue. Here we break down everything you need...
