Attribution

A lot of businesses have no real idea which marketing is generating their revenue. Not because they aren’t tracking anything. But because the tracking they have gives them a fragmented, contradictory picture that raises more questions than it answers. Multi-touch attribution is the solution to that...

Attribution is one of the most important and most misunderstood concepts in modern marketing. At its core, it answers a question every business leader is asking: which marketing activities are actually generating revenue? Not clicks. Not impressions. Revenue. Here we break down everything you need...