AI Consultancy Leicester

You open GA4, look at where your revenue came from, and there it sits. Direct. A third of your conversions, sometimes closer to half, credited to a channel that isn’t really a channel at all. Something feels off. And it should. Because that number is almost certainly wrong. The good news is you...

I’m a founder, which means I spend a lot of time talking to other founders. Most of them don’t come to me asking about AI. They come to me with problems. “We miss calls when we’re busy.” “We can’t work out which marketing is generating revenue.” “Our...

Imagine this scenario. Someone has been researching your business for a week. They have read your website, seen your reviews and decided you are worth a call. They pick up the phone at 6:30pm on a Tuesday. What happens next determines whether you win that customer or your competitor does. If you are...

A lot of businesses have no real idea which marketing is generating their revenue. Not because they aren’t tracking anything. But because the tracking they have gives them a fragmented, contradictory picture that raises more questions than it answers. Multi-touch attribution is the solution to that...

AI is changing the way businesses operate, from automating repetitive tasks to supporting more complex decision-making. Two of the most talked-about technologies are AI agents and AI automation. While they share some similarities, they solve different problems and offer different benefits. Understanding...

Attribution is one of the most important and most misunderstood concepts in modern marketing. At its core, it answers a question every business leader is asking: which marketing activities are actually generating revenue? Not clicks. Not impressions. Revenue. Here we break down everything you need to...