I joined AdVelocity as a Software Developer. My focus is on using data-driven thinking and software to solve real-world business problems and improve how organisations operate. I’m particularly interested in the intersection of data, technology and practical problem solving, helping to develop OneTruth attribution. Outside of work, you’ll usually find me on the cricket pitch or watching football, F1, or heading to the IMAX for the latest blockbuster.
Attribution is one of the most important and most misunderstood concepts in modern marketing. At its core, it answers a question every business leader is asking: which marketing activities are actually generating revenue? Not clicks. Not impressions. Revenue. Here we break down everything you need...
An AI receptionist is an intelligent system that answers incoming calls, captures lead details, qualifies enquiries, books appointments and routes conversations to the right person, all without human intervention. For marketing leaders, the problem is familiar. You invest in PPC, SEO, social media,...
