AI Consultancy London

If you sell forklifts, fit shutters, build extensions, place candidates or quote on commercial contracts, your best leads probably don’t come through a web form. They come through the phone. And that creates a problem your reporting almost certainly isn’t solving. A form fill is easy to track....

If you run a phone-led business, you already know the frustration. Someone finds you on Google, browses your site, then picks up the phone, and your analytics go dark at the exact moment the lead becomes real. Google Ads takes the credit for clicks. Your CRM records a sale. However, nothing joins the...

You open GA4, look at where your revenue came from, and there it sits. Direct. A third of your conversions, sometimes closer to half, credited to a channel that isn’t really a channel at all. Something feels off. And it should. Because that number is almost certainly wrong. The good news is you...

I’m a founder, which means I spend a lot of time talking to other founders. Most of them don’t come to me asking about AI. They come to me with problems. “We miss calls when we’re busy.” “We can’t work out which marketing is generating revenue.” “Our...

Imagine this scenario. Someone has been researching your business for a week. They have read your website, seen your reviews and decided you are worth a call. They pick up the phone at 6:30pm on a Tuesday. What happens next determines whether you win that customer or your competitor does. If you are...

A lot of businesses have no real idea which marketing is generating their revenue. Not because they aren’t tracking anything. But because the tracking they have gives them a fragmented, contradictory picture that raises more questions than it answers. Multi-touch attribution is the solution to that...