Attribution

Marketing Attribution Software

One Truth Attribution connects marketing activity, calls, forms, CRM outcomes and revenue data so businesses can make better decisions with a clearer view of performance. Our marketing attribution software funnels your marketing activity into actionable insights to improve ROI. Find exactly what drives your revenue and leads with One Truth Attribution.

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Identify Your Best ROI

Discover which channel is performing and returning the best ROI for your business.

Gain Key Action Points

Learn from past data to identify what you need to do to pick up performance.

Give Each Channel Credit

Multi-touch attribution balances the books, giving each channel their credit.

Receive Instant Alerts

Receive instant alerts if your best seller underperforms or your leads dry up.

What Is Digital Marketing Attribution?

Digital marketing attribution has been a hot topic since the days of SEO, PPC and Web Design began. You’re tracking Facebook ads in one place, Google Analytics in another and email campaigns somewhere else entirely. Each platform claims credit for the same sale. Your CRM shows different numbers than your ad platforms. Sound familiar?

This fragmented approach leaves you flying blind. You can’t tell which channels actually drive revenue versus which ones just take credit at the last second. Without clear attribution, you’re essentially gambling with your marketing budget.

Our marketing attribution software connects all your marketing data sources and gives you instant answers. Ask “Which channel drives my highest-value customers?” and get a clear response in seconds, not spreadsheets.

Identify Your Golden Nuggets

Offline Attribution

Track calls, forms and lead quality to understand which channels are producing real pipeline with offline attribution.

Online Attribution

Connect spend and revenue data to understand true return on ad spend and profitability with online attribution.

Multi-Touch Attribution

Unify lead generation and e-commerce journeys in one model for businesses with multiple routes to conversion.

Discover The Power of Multi-Touch Attribution

Traditional attribution models are broken. Last-click attribution gives all credit to the final touchpoint before purchase. First-click ignores everything that happened after initial awareness. Multi-touch attribution defines all the touchpoints of the user journey.

The reality? Your customers interact with multiple channels before buying. They might see a Facebook ad, visit your website, read your emails then purchase through Google search. But which channel deserves credit?

Our attribution platform tracks the complete customer journey across all touchpoints. It shows you exactly how customers move through your funnel and which combinations of channels work best together, allowing you to allocate your marketing spend in the right places.

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FAQs

Got a question that isn’t answered here? Contact our team.

What is digital marketing attribution and why does it matter?

Digital marketing attribution identifies which marketing channels and touchpoints drive customer conversions. It matters because without proper attribution, you’re spending money on campaigns that might not actually generate revenue, while underfunding the channels that do.

How does multi-touch attribution work?

Multi-touch attribution tracks every interaction a customer has with your marketing before converting. Instead of crediting just the first or last touchpoint, it distributes value across all channels in the customer journey, giving you a complete picture of what influences purchases.

Why are my marketing reports showing different numbers?

Different platforms use different attribution models and tracking methods. Facebook might claim credit for a sale that Google Analytics attributes to organic search. This happens because each platform only sees part of the customer journey and applies its own attribution rules.

What’s the difference between first-click and last-click attribution?

First-click attribution gives all credit to the initial touchpoint that brought a customer to your business. Last-click attributes everything to the final interaction before purchase. Both ignore any touchpoints during the customer journey. For instance, if the customer visits first through PPC, then SEO, and finally converts through Direct, traditional attribution models pay no credit towards SEO.

View Our Case Studies

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Meet Our Key Team Members

Our dedicated team. Solving the biggest business problems with personalised AI solutions.

Jacob

AI Developer

I joined AdVelocity.ai as a Design Developer focusing on data-driven technologies, and AI-powered solutions. I'm particularly interested in how artificial intelligence and automation are transforming the way businesses operate and connect with their audiences. Outside of work, you'll usually find me playing basketball or working on creative art projects.

Jarkko

AI Developer

With a background in graphic design and more than 15 years of experience in web design and development, I focus on creating user-centred digital experiences that help improve conversion rates and deliver measurable results. By combining creative thinking with data-led insights, I develop effective solutions that support client growth. Outside of work, I enjoy spending time in nature, exploring art, caring for cats and playing musical instruments.

Mayank

Head of Data

I joined AdVelocity as a Data Analyst, focusing on turning detailed and complex data into meaningful insights that help shape business decisions and support growth. I’m detail-oriented and enjoy tackling problems through data-driven thinking.

Praneeth

AI Developer

I joined AdVelocity as a Software Developer. My focus is on using data-driven thinking and software to solve real-world business problems and improve how organisations operate. I’m particularly interested in the intersection of data, technology and practical problem solving, helping to develop OneTruth attribution. Outside of work, you’ll usually find me on the cricket pitch or watching football, F1, or heading to the IMAX for the latest blockbuster.

Jenith

AI Developer

I joined AdVelocity Software Developer, focusing on turning detailed and complex data into meaningful insights that help shape business decisions and support growth. I’m detail-oriented and enjoy tackling problems through data-driven thinking.

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